Purple Toning Shampoo with Keratin & Collagen to Neutralise Yellow Tones and Repair Lightened Hair
Description
The Revox B77 Plex Blonde Boost Shampoo (Step 4B) is a professional-grade purple toning shampoo specifically formulated for blonde, bleached, highlighted and lightened hair. Enriched with Hydrolysed Keratin, Collagen Amino Acids and Provitamin B5, its violet-pigmented formula neutralises unwanted yellow and brassy tones while simultaneously cleansing, rehydrating and repairing the hair fibre for visibly brighter, cooler and healthier-looking blonde hair with every wash.
Key Benefits
Violet pigment (Acid Violet 43) neutralises yellow and brassy tones in blonde, bleached, highlighted and grey hair, enhancing cool, ash and platinum shades for a brighter, more luminous blonde
Hydrolysed Keratin repairs and reinforces the hair fibre structure, reducing breakage and restoring strength and resilience to lightened or chemically processed hair
Collagen Amino Acids smooth the hair fibre, improve moisture retention and add brilliant shine, helping to prevent split ends and frizz in fragile, lightened hair
Provitamin B5 (Panthenol) provides deep hydration and conditioning throughout the hair shaft, restoring softness and manageability to dry or damaged blonde hair
How to use
Wet hair thoroughly with warm water. Apply a generous amount of shampoo to the scalp and hair and massage gently to create a rich lather. For maximum toning effect, leave the lather on for 3–5 minutes before rinsing. Rinse thoroughly with lukewarm water. Repeat if necessary. Follow with a conditioner or mask for best results. Use 1–3 times per week or as needed to maintain cool, brass-free blonde tones.
Ingredients
Aqua (Water), Sodium Cocoyl Isethionate, Lauroyl/Myristoyl Methyl Glucamide, Coco-Betaine, Cocamide DEA, Coco-Glucoside, Glycerin, Polyquaternium-7, Hydrolyzed Keratin, Panthenol (Provitamin B5), Propylene Glycol, Collagen Amino Acids, Polyquaternium-10, Acid Violet 43, Parfum (Fragrance), PEG-160 Sorbitan Triisostearate, Sodium Chloride, Citric Acid, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate.
FAQ
How often should I use this purple shampoo?
Use 1–3 times per week depending on the level of brassiness you want to neutralise. For a subtle cool tone, use once a week and leave on for 2–3 minutes. For stronger toning, use more frequently and leave on for up to 5 minutes before rinsing.
Will this shampoo make my hair look purple?
No — when used as directed, the violet pigment neutralises yellow tones without leaving a purple cast. However, leaving the shampoo on for too long or using it very frequently on very light or porous hair may temporarily deposit a slight cool tint, which will wash out with subsequent washes.
Can I use this shampoo on grey or silver hair?
Yes — the Revox B77 Plex Blonde Boost Shampoo is also excellent for grey, silver and white hair, helping to eliminate yellow tones and keep cool, bright tones looking fresh and vibrant.
